Where The Product Goes
Four Kinds Of Programme
The same plant and the same catalogue, but what decides whether a run goes well changes completely with the way you sell. Start with the description that sounds like your programme.
Retail
Retail & Shelf
A product that fits the planogram and arrives on the date it was promised.
How we run these
Gifting
Corporate Gifting
A presentation that says the right thing, delivered before the date.
How we run these
Promotion
Promotional & Events
Volume, a deadline and a per-unit number that has to work.
How we run theseNot One Of These?
Most Programmes Are A Mix
A brand owner who sells on a marketplace is also an e-commerce seller. A retailer running a seasonal gifting bay is doing two of these at once. The four pages are starting points rather than boxes — describe the business in a sentence and we will tell you which parts of it we are actually good at.